Gymbox looks to cut through the bullsh**t in new campaign from AMV BBDO

<strong>Gymbox looks to cut through the bullsh**t in new campaign from AMV BBDO</strong>

AMV BBDO has created a new campaign for Gymbox, the unconventional London based fitness chain following a brief to disrupt the category and reinforce its brand position as the “antidote to boring gyms”.  The campaign follows a survey with over 2,500 Londoners and revealed that almost half of respondents (48%) cites outdated motivational fitness quotes as […]