Hakuhodo Inc., an integrated marketing and innovation company, is pleased to announce that it has acquired a majority stake in Indian independent brand agency group MA&TH Entertainment Network Private Limited (headquartered in Mumbai and led by CEO Amit Chandrra), and has made it a consolidated subsidiary. MA&TH is a brand agency group mainly serving clients […]
The Unlimited Group (UK), Serviceplan Group (Germany), and Hakuhodo Group (Japan) have combined forces to create a global offering rooted in local insight. The three independent agency groups have signed a strategic alliance to provide clients and prospects with a genuine global offering based on locally rooted insight. Together, the UK, German and Japanese agencies are building […]
Honda Motor Europe has launched an emotionally charged campaign to promote the launch of the new Civic Type R. The “Are You Type R?” campaign, which comprises online content/VOD, press and OOH, and was created by the Hakuhodo-owned Southpaw, which won the account in April following a competitive pitch. It positions the Civic Type R […]