Unlimited Group, Serviceplan & Hakuhodo team to create a global offering rooted in local insight

Unlimited Group, Serviceplan & Hakuhodo team to create a global offering rooted in local insight

The Unlimited Group (UK), Serviceplan Group (Germany), and Hakuhodo Group (Japan) have combined forces to create a global offering rooted in local insight. The three independent agency groups have signed a strategic alliance to provide clients and prospects with a genuine global offering based on locally rooted insight. Together, the UK, German and Japanese agencies are building […]

Honda asks “Are You Type R?” in European launch campaign for new Civic by Southpaw

Honda asks “Are You Type R?” in European launch campaign for new Civic by Southpaw

Honda Motor Europe has launched an emotionally charged campaign to promote the launch of the new Civic Type R. The “Are You Type R?” campaign, which comprises online content/VOD, press and OOH, and was created by the Hakuhodo-owned Southpaw, which won the account in April following a competitive pitch. It positions the Civic Type R […]