French ride-hailing service Heetch has launched a new campaign with 404 codes hidden in the spot to get free Heetch rides, based on the insight that it’s impossible to pay less for a ride-hailing service than with Heetch. Created by Paris based creative agency Grinta, and directed by Ugo Mangin through HAMLET, ‘Glheetch’ the spot […]
‘Good Plan, Zonneplan’ campaign created by ACE Amsterdam and directed by Angelo Cerisara through HAMLET takes consumer from chaos to control The Dutch energy landscape is dominated by complexity and unpredictability, with most suppliers charging fees when consumers feed excess solar electricity generated by their environmentally conscious solar panels back into the grid. The system creates […]
By Ruben Goots – Co Founder and CEO, HAMLET The international controversy surrounding McDonald’s AI driven Christmas campaign has once again reignited a fundamental debate about artificial intelligence in advertising. After fierce criticism, the spot was taken offline, and McDonald’s together with its agency TBWA Neboko Amsterdam quickly reframed the narrative, stating that “it wasn’t […]
Created by AKQA and directed by Nitram though HAMLET, the spot reimagines the classic game Screen-time among teenagers continues to rise, and when young people want to avoid confrontation, they tend to hide, both in real life and behind their screens. Responding to a growing reality on the role of connectivity in young people’s lives, […]
Directed by Nitram through HAMLET the campaign spotlights the internet provider’s hassle-free services – free from cables, ties or technicians – with surreal humour Despite living in a digital-first world, getting online is still a long and complicated process, involving complex set-ups, hidden fees and frustrating delays. Which is why a fast and flexible connection […]
Directed by HAMLET’s Angelo Cerisara, the surreal campaign encourages Gen Z-ers to ‘Boost Your Boomer’ with an invigorating beverage Of all the challenges associated with modern workplaces, the generation gap is one of the biggest. With their boundless energy and digital nous, it’s no surprise that Gen Z can get frustrated with the slower pace […]
‘Raptors Outside’ is created by Paris agency Yard and directed by Ludo Gontrand through HAMLET NBA team, Toronto Raptors have launched a film honoring their ‘outsider spirit’ for their french fans in celebration of their 30th anniversary year. Currently the only Canadian team in the American NBA, ‘Raptors Outside’ is a bold film which reflects […]
New campaign by FamousGrey and HAMLET highlights the transformative journey of young homeowners as they renovate their new homes The journey of turning a house into a home is a big one. Today, leading Belgian bank KBC launch ‘Home Renovation Housing & Energy’ aimed at supporting homeowners in funding often complex renovations for sustainable and […]
Ever felt printer rage? HP not only heard you but decided to tackle it head-on. In collaboration with AKQA and HAMLET, HP introduces “Made to be less hated”, a bold campaign for its print solutions acknowledging the universal disdain for printers. Fail-proof installation with the HP Smart app, self-healing WiFi, Instant Ink delivery and low-cost […]
Cinematic new spot for Nike Winter Clothes Collection celebrates innovation in warmth from Wieden+Kennedy and HAMLET Today, Nike in China launched a new awareness campaign to highlight the “More Than Warmth” benefits of their winter jackets. Created by Wieden+Kennedy Shanghai and directed by Henry Scholfield through international production studio HAMLET, the 60” cinematic spot is […]