E-bike brand turns e-bikes into emergency generators, helping small businesses survive blackouts

E-bike brand turns e-bikes into emergency generators, helping small businesses survive blackouts

How can a start-up disrupt a market when 90% of it is owned by multinationals? In Vietnam, e-bike brand Dat Bike accomplished that by embracing their small business identity. In a campaign by Happiness Saigon, the brand turned their e-bikes into mobile emergency generators, helping out other small businesses survive the country’s common blackouts. In […]

Popeyes Singapore launches Chicken Hotline that turns your problems into chicken.

<strong>Popeyes Singapore launches Chicken Hotline that turns your problems into chicken.</strong>

Life isn’t without struggles, we know that. That’s why Popeyes Singapore and Happiness Saigon are launching the Chicken Hotline. A toll-free number you can call to vent about your struggles and receive a free 6 piece Buttermilk Chicken Nuggets – so you can enjoy some *piece* of mind.  Popeyes, the authority on fried chicken, is […]