Pick a different route, cut back on tens of thousands of tons of CO2 emissions
Fastest is not always the best, that’s the message from Neste, the world’s most sustainable energy company, as its latest campaign reveals how tens of thousands of tons of CO2 could be saved if mapping and satellite navigation systems offered a CO2-friendly route option. While some cars have an “Eco” setting, most drivers are unable to […]
Finland’s most successful marketing group, hasan & partners Group, will extend its business by establishing a new design agency that is focused on customer experiences as well as business and service design. Joakim Karske, who is the most experienced design expert in Finland, will take a leading role in hasanX.
hasanX will help companies cope with the digital transformation by creating a strong customer-oriented culture, new digital services and holistic customer experiences together with companies. The new agency will integrate a design approach as a crucial element in business development. “The accelerating digital transformation will soon place all Finnish companies in direct competition with global […]
Fairtrade Finland has unveiled a campaign starring some (chocolate) animals meeting a sticky end to raise awareness of the impact of climate change on cocoa trees. Under a “business as usual” scenario, chocolate-growing countries will experience a 3.8°F (2.1°C) increase in temperature by 2050 and a marked reduction in cultivation area. According to Fairtrade Finland, if that happens […]
Forget fancy restaurants, Michelin-Star menus and app-driven deliveries, it’s simple foods that make the best memories for time spent with friends or family. That’s the theme of Taste Bud Memories, a social experiment that fuelled a campaign for grocery chain, K-Market, conceived by hasan & partners. K-Market surprised groups of people by serving them […]
Karhu Beer wants couples to wear a bear this Valentine’s Day, and in return it will donate to a loneliness charity. Conceived by Hasan & Partners, a limited edition twin t-shirt pack, featuring a design by fashion art illustrator Laura Laine, go on-sale for 24 hours on 14 February, with profits going to loneliness charity, […]
Throughout history, people have negotiated, prepared or at least celebrated deals in Finnish saunas. In the sauna, people are their most genuine selves and decisions are made fairly and in good spirit. During the upcoming summit, Karhu beer – along with its agency hasan & partners – wants to help ensure these things it believes […]