HAVANA CLUB APPOINTS NEW GLOBAL MARKETING DIRECTOR

HAVANA CLUB APPOINTS NEW GLOBAL MARKETING DIRECTOR

Havana Club is announcing a change within its senior team with the appointment of Nathalie Parte to replace Anne Martin as Global Marketing Director of the leading international Cuban rum brand. Parte joins Havana Club from partnering company, Pernod Ricard France, where she served as Brand Director across portfolios including Ricard, Ballantine’s, Jameson, Lillet and […]

Impero brings summertime street swag to cities worldwide with new ‘Daiquiri Days’ campaign for HAVANA Club

Impero brings summertime street swag to cities worldwide with new ‘Daiquiri Days’ campaign for HAVANA Club

Independent creative agency, Impero will this week unveil a new, multi-market ‘Daiquiri Days’ campaign for Pernod Ricard’s Havana Club three-year-old rum – bringing some summertime swag to the Havana Club brand for the summer of 2019. The campaign will channel the spirit of Cuban street style, championing Havana Club’s new, highly instagrammable frozen daiquiri serve […]