Adizero Pasta reframed carb-loading from a private routine into a collective moment, embedding performance culture into the days leading up to race day. During marathon week in Dubai, adidas showed up where runners’ attention truly lives: in the rituals that define preparation, not just performance. Rather than focusing solely on race day, the brand leaned […]
Havas is the first agency to deploy Samsung Ads’ new ad unit in Europe saw strong engagement with its ad, focused on pizza-based trivia questions Samsung Ads, the advertising arm of Samsung Electronics’ media division, Domino’s Pizza and Havas have released results of the first European advertising campaign to use Samsung Ads’ GameBreaks ad unit, which replaces the conventional ad with a branded, […]
“Get Global” Card Launch Campaign: To launch the Citi® / AAdvantage® Globe™ card, we rolled out the green carpet, a symbol of how the card amplifies every trip into unforgettable experiences and puts premium travel within reach. Whether it’s to get global with premium travel benefits, get access to four Admirals Club® Globe™ passes, valid for […]
Following the Group’s successful listing on Euronext Amsterdam, Havas has announced the promotion of François Laroze to Global Chief Operating Officer (COO), in addition to his role as Chief Financial Officer (CFO). Since joining Havas in 2007, François has compiled a wealth of experience and deep understanding of the Group’s business activities and core processes. […]
Havas today announces the acquisition of CA Sports, a Spanish company specializing in sponsorship strategies and business development through sport. CA Sports joins the organization under Havas Play, Havas’ sports and entertainment agency dedicated to connecting brands to fans through their passions. Moving forward, CA Sports will operate under the name “CA Sports Part of […]
The agency is also making several new senior hires, bolstering its strategy team Havas Chicago, the agency known for Meaningful and high performing Creative, today announced the appointment of Chase Cornett as Chief Strategy Officer, expanding its leadership team and investing in top strategy talent. Cornett will join Havas Chicago’s executive bench which includes Myra […]
The Former Grey New York Exec Will Lead Strategy Across Havas NY Clients Including Danone, Keurig Dr Pepper and JBL Today, Havas New York has announced the appointment of Justine Feron as Chief Strategy Officer. In her role, she will lead a talented team of strategists across the agency’s clients, including Danone, Keurig Dr Pepper, […]
Havas today announces the acquisition of French data consultancy firm TED Consulting. Specialized in all aspects of digital transformation, TED consulting will join the organization under Havas Media Network to enhance its use of data through unique expertise in AI powered hyper-automation, creating a first-of-its-kind range of optimization solutions for clients. Founded in 2016 by […]
Havas’ new global brand and design network launches alongside a new proprietary study, Citizen Brands, an evidence-based brand and design framework created to help brand leaders meet the needs of both the individual and wider society. Havas today announces the launch of the Conran Design Group network, a new global offering dedicated to brand and […]
UK-based Wilderness will join Havas Play, supercharging Havas’ global social offering and enhancing existing capabilities to help clients better connect with their audiences through meaningful content and experiences. Havas today announces the acquisition of Wilderness, bringing deep social marketing expertise to Havas globally and enhancing the existing social media services offered within Havas Village London, […]