AXA is set to launch a £5m adverting campaign and brand strategy under the new strapline ‘restless for a reason.’ The campaign kicked off with a TV advert on 3 September during ITV’s Victoria, which will air for 10 weeks, and is supported by outdoor, radio and digital display. The new brand strategy, centres on […]
Havas Media UK has appointed Matt Adams as its new Chief Executive Officer (CEO). The appointment follows Paul Frampton’s promotion to CEO of Havas Media Group UK & Ireland in January this year. As part of Frampton’s investment and succession plan, Adams will join the Group’s senior leadership team, made up of Managing Director of […]
Reckitt Benckiser is backing the launch of the Nurofen Cold and Flu range with a £3m campaign that positions the sub-brand as a remedy for people who shrug off their ailments and get on with their lives. A television ad, created by Havas, broke on October 28 and uses the master brand’s “lives bigger than […]