Global media agency group furthers its commitment to making a meaningful difference to brands, businesses and people by supporting a higher standard of industry ethics.
Havas Media Group has announced that they have become a member of the Conscious Advertising Network (CAN). Launched in 2019, the Conscious Advertising Network is a UK-based voluntary coalition of over 70 organisations set up to ensure that industry ethics catches up with the technology of modern advertising. The CAN has established best practice manifestos […]
Media agency furthers commitment to creating more meaningful shopping experiences for consumers and driving meaningful growth for brands in Commerce
Havas Media Group announces the launch of Havas Market, a strategic full-service eCommerce offering. The group is designed to create a more meaningful shopping experience for consumers, allowing them to find products easier and buy more seamlessly. The consultancy will support clients looking to transform their commerce approach, whether Direct to Consumer, via Retailer Marketplaces or […]
Black Friday and Winter Shopping Occasions study from Havas Media Group found that only 14% of respondents disagreed with the statement “I care less about Black Friday than I did in previous years”
45% of people in the UK say they care less about Black Friday this year than they did in previous years, according to new research from Havas Media Group. The Black Friday and Winter Shopping Occasions study from Havas Media Group, which is based on responses from 1,500 people, found that only 14% of people slightly […]
- Ninth wave of Havas Media Group Covid-19 Media Behaviours Report reveals significant drops in consumption for key channels
- Newspapers and magazines see slight increase
While overall media consumption remains elevated compared to pre-Covid-19 levels, there have been drops in consumers’ use of live TV, social media, video-on-demand, radio, video streaming, music streaming and podcasts in the last month, according to the latest Havas Media Group Covid-19 Media Behaviours Report. The ninth iteration of Havas Media Group’s Covid-19 Media Behaviours Report, a […]
Media agency furthers its commitment to make a meaningful difference to brands, businesses and people through their new meaningful media offering
Havas Media Group has announced the launch of a social equity private marketplace, made up of BIPOC (Black, Indigenous, People of Color) and LGTBQ+-owned media businesses so clients can positively invest funds in underrepresented businesses. This first-of-its-kind platform is the agency’s latest commitment to exploring Meaningful Media and recognizing the need for equitable treatment of […]
Sixth wave of Havas Media Group Covid-19 Media Behaviours Report reveals changing habits of this age group
There have been significant changes in the media consumption habits of 55 to 64-year-olds in the last two weeks, according to the latest Havas Media Group Covid-19 Media Behaviours Report. The sixth iteration of Havas Media Group’s Covid-19 Media Behaviours Report, a research study into consumer behaviour and media consumption based on a survey of 1,488 UK respondents, […]
Driving Target Optimization – A Meaningful Measurement Journey
Havas Media Group North America announced today that it has expanded its partnership with data and analytics company Crossix Solutions. The agency will leverage Crossix DIFA™, the industry-leading SaaS platform for measuring and optimizing healthcare marketing, as part of its audience planning platform to enable its pharmaceutical clients to uncover more meaningful insights that drive […]
Second wave of Havas Media Group Covid-19 Media Behaviours Report also reveals greater need for connection amongst respondents
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media and video streaming, according to the latest Havas Media Group Covid-19 Media Behaviours Report. The second iteration of Havas Media Group’s Covid-19 Media Behaviours Report, a research study into consumer behaviour and media consumption based on a […]
- Affleck will join from Dentsu X, where he is currently CEO
- Has over 18 years’ experience in media agencies including ZenithOptimedia and Vizeum
Havas Media Group is to appoint Patrick Affleck as its new UK CEO, following the departure of Matt Adams earlier this year. He will join the group from Dentsu X, where he is currently CEO, leading more than 250 experts across digital and mobile media, creative and analytics. Affleck has over 18 years’ experience in media agencies, with stints at ZenithOptimedia and Vizeum in both UK and global leadership positions. He also […]
Survey of UK consumers highlights reliance on trusted, traditional media brands and live TV
UK consumers are gravitating towards trusted, traditional media brands and live TV in response to the Covid-19 situation, according to a new study from Havas Media Group. Havas Media Group’s Covid-19 Media Behaviours Report, a new research study into consumer behaviour and media consumption based on a survey of 1,478 UK respondents, shows that the BBC […]
