EDF Showcases Nuclear And Renewables Credentials In Debut Campaign From Havas

‘Busy Doing Nothing’ is the first work since EDF consolidated its UK brand creative and media accounts into Havas’s King’s Cross Village in April -

EDF Showcases Nuclear And Renewables Credentials In Debut Campaign From Havas

 Energy firm EDF has unveiled a new brand campaign championing the company’s diverse electricity generation mix and its role as a significant contributor to tackling net zero. Busy Doing Nothing underlines the fact that, unlike many of its historical and start-up rivals, EDF is actually generating zero carbon electricity at scale* – not just selling it. Its unique […]

Durex’s New Campaign About Anal Sex Doesn’t Talk About Anal Sex (Because It Can’t Talk About Anal Sex)

The Havas campaign subverts draconian media owner restrictions through billboards decrying the inability to talk about ‘normal sex’ in 2020 It also bypasses paid media restrictions entirely, through the curation and exhibition of a brand-new chapter of the Kama Sutra depicting a variety of anal sex positions Despite people having anal sex more than 56 billion times a year1, it remains stigmatised and underrepresented – and this campaign aims to change that

Durex’s New Campaign About Anal Sex Doesn’t Talk About Anal Sex (Because It Can’t Talk About Anal Sex)

Durex, the world’s leading sexual wellbeing brand, has launched a new marketing campaign which aims to challenge societal attitudes and long-held misconceptions around anal sex, an often-stigmatised experience of sexual connection. Devised by Havas agencies, creative agency Havas London and earned media agency One Green Bean, with activation support from Havas Paris, the campaign reflects […]

Delve into Lemsip’s ‘Comfort World’ in new commercial

Delve into Lemsip’s ‘Comfort World’ in new commercial

The cold months of winter bring us much entertainment; the antics of Halloween, the joys of Christmas and the resolutions of the new year create a cosy consciousness, leaving us feeling all warm inside. However, a bothersome cold or persistent flu is inevitably enough to switch our festive spirit for one of disgruntlement, where our […]

Vicki Maguire Joins Havas London

Vicki Maguire Joins Havas London

Havas London announces the appointment of Vicki Maguire as its new Chief Creative Officer. She joins the King’s Cross-based creative agency following 10 years at Grey London, where she held the same role, and will start in January 2020. Maguire is one of the most high-profile and awarded creative leaders working in the industry today. […]

Durex Hails The Joy Of Foreplay In Playful Pleasure Gels Campaign

-New work from Havas London aims to break the stigma around lubrication and challenge the myth that only penetrative sex is good sex-

Durex, the world’s #1 sexual wellbeing brand1, has today launched a playful, pro-foreplay marketing campaign for its Pleasure Gels lube collection. Foreplay Forever, which runs across multiple European markets, aims to normalise lube usage for pleasure – not just for problems – while simultaneously busting the myth that only penetrative sex is good sex.   Two-thirds […]

AACD and Z+ launch campaign to bring awareness to the daily challenges of people with physical disabilities

AACD and Z+ launch campaign to bring awareness to the daily challenges of people with physical disabilities

Seeking to increase the awareness of disability causes, aid association AACD and advertising agency Z+ present the “Empathy Objects” campaign, which made participants experience firsthand the difficulties faced by people with physical disabilities or reduced mobility. The action intends to emphasise the importance of AACD’s work and motivate more people to donate to the institution, which has five orthopedic workshops in […]

Lemlift Encourage Viewers to ‘Ditch the Winter Look’ in New TV Campaign

Lemlift Encourage Viewers to ‘Ditch the Winter Look’ in New TV Campaign

Health giant Reckitt Benckiser have released Lemlift, a dissolvable supplement designed to support the immune system with Vitamin C and Zinc. With the dog days of summer far behind us and the cold, wet and blustery commutes of winter ever encroaching, Lemlift’s debut ad, ‘Winter Look’, features a vibrant character animation, fully intent on combatting […]