Too many major brands are coming late to the party and/or delivering paper-thin token gestures in their ‘show’ of support for causes, says Sense’s Ciara Garratt. Have you noticed how every brand is trying to prove a point at the moment? How every product you pick up in the supermarket now boldly states its protein content? Or, […]
Launched by Heineken in 2017, Maltsmiths aim to target beer curious consumers who are yet to expand their repertoire and sample craft beer. The new advert, created by St Luke’s and directed by RSA’s Jake Scott, features a duo of Brewers dancing their way through the working day to reveal a lager that’s ‘as […]
International beer giant, Heineken, have released their first TVC for Birra Moretti, the ‘final piece of the jigsaw’ in scaling the brand. Founded in 1859, Birra Moretti have nurtured their product into the fastest growing alcohol brand in the UK today and have stood true to their motto, ‘great beer, great food, great company’ in […]
Heineken has awarded the global advertising business for Sol to J. Walter Thompson Amsterdam. After a short and non-traditional pitch involving three international agencies, Heineken selected J. Walter Thompson Amsterdam as its global partner to develop the new assets for the Sol Brand internationally. Sol, the original Mexican beer born in 1899, is one of […]
Most Ukrainians prefer to watch football alone. With the UEFA Champions League Final coming to Kiev, WE ARE Pi and Heineken set out to change this by ‘scientifically’ proving that sharing the drama, and a load of Heineken beer together, is much more fun. The film, which launched in Ukraine, is WE ARE Pi’s […]
In a year that’s been marked by discussion around gender roles and with headlines on ‘toxic masculinity’ – Heineken’s Amstel beer sees a return to the more traditional values around men and male friendship. Exploring what it means to ‘Hold my Beer’ – Amsterdam based 180 Kingsday presents a poignant new campaign for Amstel […]
Creative agency Twelve, today announces that former Geometry Chief Strategy Officer and Managing Partner, Martin Smith, has been appointed as its new Group Strategy officer. Starting the role in mid-November, Smith will also play a role in exploring opportunities within holding company Communisis’ global client base. Smith has been tasked with overseeing strategic direction and […]
Strongbow is rounding off a summer of festival action with a huge live activation at Victorious Festival in Portsmouth on the weekend starting August 26. The world-leading cider has created a stunning arena with a 10m high Strongbow Archer as the centrepiece. Surrounded by a DJ booth made from speakers, a bar made from a […]
Heineken officially launched its global Formula 1 (F1) partnership in 2016 with two new campaigns; When You Drive, Never Drink and More Than A Race. Both campaigns were rolled out across multiple markets on TV and digital platforms in 2016 and will continue to air throughout 2017. Heineken is the F1 Event Title Partner of […]
Heineken unveiled a new integrated global marketing campaign known as “There’s more behind the star.” Consumers are invited to discover the authentic product stories that are the foundation of an iconic global brand. The new US and global led program is comprised of three new TV commercials, featuring award-winning actor, Benicio Del Toro. Launching in […]