Heineken’s New Campaign Proves F1 is #MoreThanARace

Heineken’s New Campaign Proves F1 is #MoreThanARace

Heineken officially launched its global Formula 1 (F1) partnership in 2016 with two new campaigns; When You Drive, Never Drink and More Than A Race. Both campaigns were rolled out across multiple markets on TV and digital platforms in 2016 and will continue to air throughout 2017. Heineken is the F1 Event Title Partner of […]

New Heineken Push Focuses on Heritage, Quality & Stories Behind the Star

New Heineken Push Focuses on Heritage, Quality & Stories Behind the Star

Heineken unveiled a new integrated global marketing campaign known as “There’s more behind the star.” Consumers are invited to discover the authentic product stories that are the foundation of an iconic global brand. The new US and global led program is comprised of three new TV commercials, featuring award-winning actor, Benicio Del Toro. Launching in […]

RPM promotes Tim Jones to Creative Director

RPM promotes Tim Jones to Creative Director

Creative marketing agency RPM has announced the promotion of Tim Jones to the role of Creative Director. Jones has been at RPM for eight years in which time he has been responsible for award-winning campaigns across brand comms, Enhanced-Shopper Experience and Experience-First Platforms. His new role is to lead RPM’s creative department into the agency’s […]

Heineken & Miami’s Alchemist Introduce Six-Pack of Handmade Candles For #Heineken100 Program

Heineken & Miami’s Alchemist Introduce Six-Pack of Handmade Candles For #Heineken100 Program

Heineken USA unveiled a special six-pack of custom handmade Heineken-bottle candles in partnership with lifestyle concept store Alchemist Miami, marking the very first time the beer brand’s #Heineken100 program expands into home goods. The luxurious decorative accessories were hand-poured with a proprietary soy and wax blend, then de-molded and heat-finished, also by hand. The products […]

Heineken & RSVP Gallery Debut Exclusive Cap For #Heineken100 Program

Heineken & RSVP Gallery Debut Exclusive Cap For #Heineken100 Program

Heineken USA released the third of its five 2015 #Heineken100 product collaborations: a custom jersey knit and lambskin strap-back cap by innovative Chicago fashion space RSVP Gallery. The ultra-limited offering, designed by RSVP Gallery Operator and Buyer Isimeme “Easy” Otabor, features a chrome buckle and subtle #Heineken100 branding on its interior. The piece will be […]

Heineken Challenges Shoppers to an Unexpected Haka for Rugby World Cup Tickets

Heineken Challenges Shoppers to an Unexpected Haka for Rugby World Cup Tickets

It’s a seemingly ordinary Sunday as customers go about their weekly shop in Tesco. Only this isn’t a regular lazy Sunday; the Rugby World Cup is approaching and with Heineken involved something is afoot. Continuing from the campaign launch of ‘It’s Your Call’ and local Irish activation ‘The Jonah Machine’, Heineken and creative agency Guns […]

James Bond blows away baddies in Heineken Spectre boat chase ad

James Bond blows away baddies in Heineken Spectre boat chase ad

Heineken has unveiled a new TV commercial which sees Daniel Craig reprise the role of James Bond in a high-octane boat chase. As part of the global integrated campaign by Wieden+Kennedy Amsterdam coinciding with the impending release of new Bond film Spectre, the TVC will launch mobile-first via Facebook, before making an appearance on TV […]