HEINEKEN Taps into Talent Around the World for Go Places 2.0

HEINEKEN Taps into Talent Around the World for Go Places 2.0

HEINEKEN launches an innovative new campaign informed by the real and exciting experiences of employees, to engage and inspire future talent. Go Places 2.0 features 33 HEINEKEN employee stories from around the world that showcase the entrepreneurial culture upon which the company was built. The collection of films illustrate how with the right mindset, people […]

Amstel Radler and Publips Serviceplan Get Passers by Guessing with Billboard Made of 14,000 Lemons in Madrid

Amstel Radler and Publips Serviceplan Get Passers by Guessing with Billboard Made of 14,000 Lemons in Madrid

A 238m² canvas made of real lemons was put up during the summer on Calle Fuencarral, one of the most central streets in Madrid, and posed a challenge for passers-by: to guess the exact amount of lemons used to create it. The outdoor activation was conceived by Publips Serviceplan for Amstel Radler, in a continuation […]

Room for one more on the brandwagon?

Room for one more on the brandwagon?

Too many major brands are coming late to the party and/or delivering paper-thin token gestures in their ‘show’ of support for causes, says Sense’s Ciara Garratt. Have you noticed how every brand is trying to prove a point at the moment? How every product you pick up in the supermarket now boldly states its protein content? Or, […]

Heineken Craft First Ever TVC for Beer Brand, Maltsmiths

Heineken Craft First Ever TVC for Beer Brand, Maltsmiths

 Launched by Heineken in 2017, Maltsmiths aim to target beer curious consumers who are yet to expand their repertoire and sample craft beer. The new advert, created by St Luke’s and directed by RSA’s Jake Scott, features a duo of Brewers dancing their way through the working day to reveal a lager that’s ‘as […]

180 Kingsday’s New Campaign for Amstel Russia is ‘Serious About Beer and Friendship’

180 Kingsday’s New Campaign for Amstel Russia is ‘Serious About Beer and Friendship’

 In a year that’s been marked by discussion around gender roles and with headlines on ‘toxic masculinity’ – Heineken’s Amstel beer sees a return to the more traditional values around men and male friendship. Exploring what it means to ‘Hold my Beer’ – Amsterdam based 180 Kingsday presents a poignant new campaign for Amstel […]

Twelve Hires Former Geometry Chief Strategy Officer and Managing Partner, Martin Smith

Twelve Hires Former Geometry Chief Strategy Officer and Managing Partner, Martin Smith

Creative agency Twelve, today announces that former Geometry Chief Strategy Officer and Managing Partner, Martin Smith, has been appointed as its new Group Strategy officer. Starting the role in mid-November, Smith will also play a role in exploring opportunities within holding company Communisis’ global client base. Smith has been tasked with overseeing strategic direction and […]