Effective immediately, London-based marketing consultancy Rival has acquired Boston creative shop HeyLet’sGo! The new, integrated entity provides end-to-end marketing consulting services that – in addition to Rival’s strategy, media, and data and media expertise – now includes world-class creative and production offerings. The move reunites HeyLet’sGo Founder/CCO Tim Cawley and Rival Co-Founder Eric Fulwiler who worked […]
Welcome to “Season 2” of The Bostonians from Plymouth Rock Assurance. While sports sponsorship TV campaigns frequently have “the baseball one,” “the hockey one,” and “the football one” separately, in a sports-crazy town like Boston, everyone is a fan of everything. So Plymouth Rock, working with their agency, HeyLet’sGo, decided to put every team under […]
HeyLet’sGo! announces that Lisa Gapinske has been named President of the agency, according to Founder and CCO, Tim Cawley. Formerly VP, Account Director at HeyLet’sGo!, Gapinske joins the leadership team of Founder Tim Cawley, ECD’s Dave Loew and Mike Shaughnessy, VP/Executive Producer Kaitlyn Wurtzburg, and Chief Strategy Officer Amanda Zarle. In her time at the agency, […]
Zarle Joins HeyLet’sGo! As Chief Strategy Officer