Toyotathon Makes TV History with First 100 Second Commercial
 Toyotathon is back for its 38th year with a 100-second holiday commercial, a first in the broadcast industry, that showcases a family’s multigenerational story. “R+S†premiered November 28, on NBC during “The Voice†in an isolated pod, with no other advertising or promotional spots surrounding it. This 100-second spot by Saatchi & Saatchi LA, […]