Travel brands in trust crisis thanks to fickle holidaymakers, according to Great State

Travel brands in trust crisis thanks to fickle holidaymakers, according to Great State

Over half (52%) of UK holidaymakers do not consistently book with the same providers according to new research from brand technology agency, Great State.  In total over 1000 UK consumers were surveyed, to explore their attitudes and behaviours in relation to leisure travel and travel brands. The research was commissioned to uncover how the UK’s […]

Super Break launches new TV campaign in celebration of its exclusive Icelandic breaks

Super Break launches new TV campaign in celebration of its exclusive Icelandic breaks

 Super Break has launched its latest TV advertising campaign to celebrate the launch of four additional breaks to Akureyri in North Iceland, a destination that can only be reached on a direct-basis with the short break specialist. Running alongside dedicated destination spotlights across its marketing channels, the 30-second TV commercial was created by Manchester-based […]