Bathstore, the specialist bathroom retailer, has appointed Atomic London as its creative agency. Acquired by Homebase in July this year, the home improvement retailer plans to open Bathstore concessions within its own stores over the next 18 months as well as retaining a number of standalone stores across the UK. “We’re looking forward to working […]
Homebase has launched its first advertising campaign since announcing its turnaround plans earlier this year and appointing Atomic London as the lead strategic and creative agency. It coincides with the retailer’s Autumn launch of over 800 new pieces of furniture and accessories, the products themselves show a shift to a more quality product being on […]
UK and Ireland based DIY retailer Homebase has appointed Atomic London as its lead creative agency after running a two-month pitch process to find a new creative partner. The appointment of Atomic signals a new marketing approach for the retailer as it continues to implement with its turnaround plan. “Homebase is a much loved brand and […]
Home improvement and garden retailer Homebase has appointed Havas Media to oversee its media planning and buying business. Havas Media will now partner with Homebase to develop a new approach to media planning and buying, combining brand and performance across on and offline channels to deliver against key business objectives, including increasing market share and […]