Hotwire launches ‘The Parents of Generation Alpha’ report

Hotwire launches ‘The Parents of Generation Alpha’ report

 Hotwire, the global communications agency, releases its newest report: “The Parents of Generation Alpha”. This second report is part of an ongoing global investigation into the way technology will impact the lives of Generation Alpha, children born after 2010. This year’s findings show that UK parents increasingly believe their kids view their gadgets as […]

LG is Most Talked-about Brand on Social at MWC 2016

LG is Most Talked-about Brand on Social at MWC 2016

PR firm Hotwire has been analysing the conversations taking place on Twitter around 2016’s Mobile World Congress show. The firm looked at tweets with the hashtag #MWC16 – of which there were 405,132 at the time the stats were released – using the Pulsar social analysis tool to establish the brands and the trends generating […]