Bars contain wholesome homemade ingredients but not the baggage of a doting, 24/7 mother Advertising agency and brand production studio Humanaut has created its first national campaign for Bobo’s, a brand known for its delicious, nourishing and comforting baked goods made from simple ingredients. The pitch? “The bar your mom would bake—without her actually having […]
Humanaut has created a Super Bowl ad to launch JuneShine canned cocktails, a brand built on eco-conscious values. A 15- and 30-second version, “Trees,” will debut during the high-profile Super Bowl LVII on Fox on February 12. “Please Earth Responsibly” is the tagline for the spot in which a good-intentioned guest takes it upon herself to plant baby […]
Humanaut and Garden of Life’s in-house creative team have launched a campaign for Garden of Life’s plant protein products on the notion that these shakes raise the bar over the typical category offering, which often tastes like an appealing flavor was paired with unpleasant nonedibles to make odd, terrible-sounding potions. Garden of Life is today’s recognized leader and innovator in […]
Humanaut has launched a new video, paid social and display advertising campaign to promote Apeel, a food-system innovation company that enables more time for produce to stay fresh so that less food goes to waste throughout the supply chain. Apeel is doing this through an edible, plant-based coating that extends the shelf-life of fresh fruits and vegetables by keeping moisture in and oxygen out—the two […]