Posterscope and Huq Industries partnership ushers in new era for engaging audiences in OOH

By on    Agency, Latest, Marketing, Media  

Posterscope and Huq Industries partnership ushers in new era for engaging audiences in OOH

Out-of-home (OOH) and location marketing specialist Posterscope and real-world consumer insights firm Huq Industries have announced a partnership that will enable Posterscope to give advertisers a new and unique method to define and reach their ideal audience. The partnership will see Huq’s unique geo-spatial research data integrated within Posterscope’s proprietary location platform, ECOS. This collaboration […]

Sellers & buyers need to revisit assumptions on value of OOH sites, according to Huq

By on    Advertising, Latest, Marketing, Media  

Sellers & buyers need to revisit assumptions on value of OOH sites, according to Huq

Research unveiled has shown that the most effective out-of-home (OOH) advertising spots often aren’t found in the most obvious locations. Media owners are undervaluing their inventory when it’s mapped against particular verticals. Similarly, media buyers could be opting for premium sites when their investment would deliver significantly better results at spots unlikely even to be […]