AccorHotels launches ‘From the Heart’ consumer advertising campaign to show the power of spontaneous acts of service

By on    Advertising, Latest, Marketing  

AccorHotels launches ‘From the Heart’ consumer advertising campaign to show the power of spontaneous acts of service

AccorHotels is launching a new consumer advertising campaign in the UK that highlights real-life examples of spontaneous acts of service from its ibis, Novotel and Mercure hotels. Created by Brothers and Sisters, the first work from the agency since it won the account in January, the multi-million pound ‘From the Heart’ campaign will play on […]

BETC Paris & ibis Tell the Ultimate Sleep Adventure

By on    Advertising, Latest, Marketing  

BETC Paris & ibis Tell the Ultimate Sleep Adventure

The  ibis Sweet Bed is found in almost every ibis hotel. The design of the bed required 8 months of work by 60 engineers from Accor’s research and development team – everything about the  ibis Sweet Bed has been designed, developed and tested to ensure an optimal sleep quality. The challenge and ambition was to […]