Williams Murray Hamm And Identica Join Forces In A New Creative Agency
Williams Murray Hamm And Identica Join Forces In A New Creative Agency
Waterford partners with Identica to create new identity celebrating centuries of craftsmanship.
Waterford, the Irish luxury crystal brand, has launched a new identity. Created by London based agency Identica, the rebrand amplifies the traditional craftsmanship and deeper complex cutting techniques Waterford employs. Reframing the brand as desirable and relevant to a younger audience, the overall result is an identity that shows elegance, the mastery of cutting and […]