McCann Worldgroup and Cigna inspires the world to see stress differently

McCann Worldgroup and Cigna inspires the world to see stress differently

McCann Worldgroup has partnered with Cigna International Markets in their latest initiative, which is helping the world see stress differently. The Stress Visualisation Experience was unveiled at a global launch event in London, which took place on Thursday 19 September. The first-of-its-kind technology visualises the physical signs of stress in the body and mind in […]

Ford and Imagination launch electrifying festival of movement with ‘Go Electric’ initiative

Ford and Imagination launch electrifying festival of movement with ‘Go Electric’ initiative

Ford Motor Company premiered at the Frankfurt Motor Show a range of new vehicles that will help pave the way for electrified models to outnumber combined sales of conventional diesel and petrol models in just a few years.  Launched in Frankfurt, ‘Go Electric’, an immersive brand experience created by global experience agency Imagination introduces guests to […]

easyJet and Harper Collins team to deliver flying libraries initiative for 20 million passengers this summer

easyJet and Harper Collins team to deliver flying libraries initiative for 20 million passengers this summer

Over half of British children (59%) would choose being read a story by their parents over an extra 30-minutes screen time, according to a new study into family reading habits released on July 10. The research was commissioned by the UK’s largest airline easyJet to mark the launch of a European-wide initiative to make it easy for […]

Amazon launches campaign with PinkNews to boost inclusive education in schools

Amazon launches campaign with PinkNews to boost inclusive education in schools

Amazon has launched a campaign in partnership with global publisher PinkNews to boost inclusion in schools by celebrating the importance of teaching LGBT+ diversity through literacy. The campaign launches on Thursday, July 4 with the roll out of Amazon’s LGBT+ Reading Roadshow, the UK’s first ever UK-wide LGBT+ reading programme.  Designed for secondary schools, the […]

61 strangers join together to create a permanent symbol of unity in new momondo campaign

61 strangers join together to create a permanent symbol of unity in new momondo campaign

momondo, the travel search engine that previously connected strangers for life with ‘The DNA Journey’, a campaign seen more than 600 million times, has done it again. The new campaign “The World Piece” is currently traveling the world on social media and is sparking a global conversation around how we create more openness and tolerance in the world. momondo, […]

News UK and AXA launch new campaign to help dementia patients ‘travel the world’

News UK and AXA launch new campaign to help dementia patients ‘travel the world’

AXA and The Sunday Times have published a new video exploring technology that helps dementia patients ‘travel the world’ by bicycle. As part of its partnership with News UK, AXA and The Sunday Times are highlighting the work of the cycling initiative ‘Motiview’ created by eldercare specialists Motitech. Motiview allows elderly people and those with dementia […]

ELVIS’ Cannes Lions first-timers call out the best and worst of the festival

ELVIS’ Cannes Lions first-timers call out the best and worst of the festival

Two Cannes Lions first-timers from creative agency ELVIS are using their trip to call out the best and worst elements of the annual advertising festival, and to highlight issues around diversity and creativity. Camilla Yates, Planning Director, and Keelie Lynch, Senior Account Director at ELVIS, are using stickers featuring humorous and sometimes provocative phrases to […]

Mastercard holds a meeting between children in cancer treatment and the Brazilian football team

Mastercard holds a meeting between children in cancer treatment and the Brazilian football team

During the friendly football match between Brazil and Honduras, in the city of Porto Alegre, Mastercard, in partnership with Hospital de Amor, the largest philanthropic oncology institution in Brazil, fulfilled the dream of children in cancer treatment in an unprecedented action in Brazil. Mastercard, an official sponsor of Brazil’s football teams, used the telepresence technology […]

Grey London launches Gay Times’ Amplifund; a foundation supporting LGBTQ voices in challenging environments

Grey London launches Gay Times’ Amplifund; a foundation supporting LGBTQ voices in challenging environments

Grey London has created the visual identity and launch poster campaign for Amplifund – a philanthropic initiative led by global LGBTQ media organisation, Gay Times. Launched by Tag Warner, Gay Times CEO, and in partnership with human rights charity GiveOut, Amplifund is supporting LGBTQ activism in media to help increase the acceptance of LGBT communities […]

4A’s launches Conscious Creative Movement with David&Goliath

4A’s launches Conscious Creative Movement with David&Goliath

The 4A’s, the leading trade organisation for marketing communications agencies, is launching The Conscious Creative Movement, bringing together heart-driven creators who believe ideas and positive thinking can change the world. Conscious Creative, created in partnership with David&Goliath, aims to prove that at the heart of creativity lies a purpose that is undeniable and authentic. The […]

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