Direct Line is encouraging the public to do more of what makes them happy by launching its Living Your Best Life podcast. Hosted by star of Dancing on Ice and Loose Women Saira Khan with Life Coach Stuart Holliday, the new podcast series is launching alongside two new spots for TV and radio. In the spots, created […]
Scarecrow M&C Saatchi, Mumbai shot an inspirational film with the Police Force for their client Future Generali India Insurance Company Limited (FGII) to inspire citizens to run for health at the Navi Mumbai Half Marathon. FGII is the sponsor of the Future Generali 10K Run at the Navi Mumbai Marathon on Sunday, 17th February 2019. FGII […]
Pets are always confusing their ambition with their ability, yet 94% of Australian pet owners don’t have cover. To help the Royal Automotive Club of Victoria (RACV) launch their new pet insurance, CHE Proximity created a campaign that shows how RACV covers pets for their overconfidence through a range of vet medical supplies. The integrated […]
Swedish creative agency, Stendahls, have unveiled their latest creative activation: The world’s first hotel room where the price you pay is determined by how much time the guests spend on social media. Here, is where screen time is first introduced as the new currency. “The Check Out Suite” is a unique hotel room in Gothenburg, […]
One of the few things that unites the UK is our love of pets – nearly half of us have a cat or dog as part of the family. Our pets are usually such a cheerful presence in our lives, so as an owner you can instinctively tell when they’re feeling down. The trouble is, […]
Direct Line, together with Saatchi & Saatchi London, has launched online bumper and social films promoting its DrivePlus black box insurance initiative. The two edits playfully show the scenarios of a boastful young driver and a worried parent interacting. In both cases, as the two characters argue, the camera pans out to reveal that they […]
A study by insurance marketing specialists, QuickPages, reveals that as a result of insurance renewal rules that were introduced in 2017 older customers are becoming less brand loyal when it comes to policy purchases. The research finds there has been a drop of 10 per cent in the number of consumers aged 55+ that source […]
SunLife has launched an integrated campaign in support of its new Guaranteed Funeral Plan. The drive, delivered by launch specialist agency Five by Five, spans out-of-home, experiential, DRTV, radio, door drops, direct mail and local press ads. Running with the strapline ‘Let’s talk about the F word’ the creative is all about breaking the social […]
A new TV campaign from SNAP London for Vitality Health and Life Insurance has launched. It is the first major new TV work for the brand since 2016, and sees the launch of a new brand proposition: Positively Different. The proposition reflects Vitality’s true challenger brand status. Where other insurance brands simply take customers’ premiums […]
Truant’s latest campaign for Simply Business, ‘You name it, we insure it’, features real businesses from around the UK with amusing, memorable names – often incorporating puns on well known celebrities. The campaign showcases the diverse range of small businesses and self-employed people who are covered by Simply Business’ insurance products – giving the […]