Global brand consultancy Interbrand announced the launch of its creative rebrand for non-profit organisation Peace One Day. The new brand identity, which sees the unveiling of a new logo and visual identity aligns with the celebration of Peace One Day’s 20th anniversary. It is the first rebrand since its founding in 1999. The mission of Peace […]
Interbrand announced the appointment of Manfredi Ricca to Global Chief Strategy Officer, a promotion from his previous role as Chief Strategy Officer, EMEA & LatAm. In his new role, Manfredi will hold a position on the Executive Leadership Team, reporting to Charles Trevail, Global Chief Executive Officer. As Global Chief Strategy Officer, he will oversee […]
Interbrand has announced Apple, Google, and Amazon are the three most valuable brands in its 2018 Best Global Brands report, with luxury and retail as the two dominant sectors. Now in its 19th year, the report’s 2018 theme is Activating Brave, and examines the role that brand strength plays in the bold transformation of the […]
I’m a firm believer that the Direct to Consumer (DTC) business model is a game changer. Having the opportunity to partner with some of the world’s leading consumer and retail brands has given me a front seat to watch some of the fascinating interplay between the key players in today’s CPG sector battles. A battle […]
Interbrand has promoted Rebecca Robins to the newly created role of Chief Learning and Culture Officer. The role is part of Interbrand’s wider commitment to its people, learning and culture. Her key focus will be nurturing and developing world class talent across Interbrand’s network of 21 offices. Robins has been a catalyst for the consultancy’s […]
Global brand consultancy Interbrand, has appointed Donna West, formerly Associate Creative Director at Bulletproof, as Creative Director in London. Reporting to Interbrand’s Executive Creative Director Sue Daun, West will head up Interbrand’s consumer team and will be responsible for the creative output and growth of the consumer side of the business. West will develop and […]
The Interbrand Group of Companiesannounced that Charles Trevail, will become its new Chief Executive Officer, effective January 1st, 2018. Currently the CEO of Omnicom agency, C Space, Trevail succeeds Jez Frampton, who is retiring at the end of 2017. In addition, C Space will become part of the Interbrand Group. Trevail has been CEO of […]
It may be facing criticism over its innovation pipeline but Apple has usurped Coca-Cola for the first time in 13 years to top a list of the world’s most valuable brands. The iPhone maker’s brand has been valued at $98.3bn (£60.83bn) by brand consultancy Interbrand, up 28 per cent year on year. Coca-Cola, which had […]
Omnicom Group and Publicis Groupe have announced that they have signed a definitive agreement for a merger of equals, creating the world’s leading company in communications, advertising, marketing and digital services, with combined 2012 revenue of $22.7 billion (€17.7 billion). Based on closing prices on July 26, 2013, Publicis Omnicom Group will have a combined […]