Parag Vohra joins IPONWEB to build out programmatic offering for brands, agencies and publishers

New role to drive commercial opportunities and product strategy as programmatic needs of advertising principals become increasingly sophisticated

Parag Vohra joins IPONWEB to build out programmatic offering for brands, agencies and publishers

IPONWEB, an industry pioneer and world leader in the development of advanced advertising platforms and infrastructure, today announced the appointment of Parag Vohra as Vice President of Principal Partnerships for its Global Solutions Group.   Based in New York, Vohra will develop strategies to acquire, grow and retain IPONWEB’s brand, agency and publisher clients – […]

IPONWEB appoints Valerie Zeltser as VP, Client Services for BidSwitch

IPONWEB appoints Valerie Zeltser as VP, Client Services for BidSwitch

BidSwitch, a wholly owned subsidiary of IPONWEB and global provider of programmatic infrastructure, has appointed Valerie Zeltser to the role of VP, Client Services. Zeltser will oversee BidSwitch’s client relations teams and strengthen the company’s strategic accounts to increase market growth through deeper engagement with buy and sell side partners. Located in the company’s New […]

IPONWEB appoints Barry Adams as General Manager for BidSwitch

IPONWEB appoints Barry Adams as General Manager for BidSwitch

IPONWEB, an industry pioneer in the development of advanced advertising platforms and technologies, announced the appointment of Barry Adams to the role of General Manager of BidSwitch, a wholly owned subsidiary that provides smart, integrated infrastructure for the global programmatic ecosystem. For the past two years, Adams served as VP Commercial Development, where he led all […]

Agencies that own their Advertising Technology have better Programmatic performance (IPONWEB research)

Agencies that own their Advertising Technology have better Programmatic performance (IPONWEB research)

Nearly half (49%) of all advertising agencies undertake programmatic media buying with their own technology, while 34% combine their own with third party technology and 17% rely exclusively on third party offerings.   Agencies in EMEA lead the way, with 58% in the region relying solely on their own technology; this drops to 56% for North […]