KittenSoft, the toilet roll brand sold exclusively in Ireland and owned by Sofidel Group, staged a massive relaunch in the heart of Dublin on 15th August – its ‘SuperMams’ pop-up shop played host to an array of toilet roll-themed activities. The relaunch was delivered by launch marketing agency Five by Five, with PR support, influencer […]
McDonald’s and Leo Burnett London have launched an amusing campaign called ‘Schnuggs’ celebrating the release of new Spicy Chicken McNuggets, their hottest new product launch and the latest addition to its menu, available for seven weeks. The campaign comprises a mixture of food focused content and short films showing models wearing custom made Spicy Chicken […]
Tattoos come to life and tell stories about attraction in a new series of films created for LYNX’s Ink Shower Gel, an aftercare product designed to keep tattoos bright, by 72andSunny Amsterdam. Tattoos are an essential part of guys’ lives – and part of what makes them attractive to others. They might be eye catchers, […]
Creative agency Impero has been briefed by Danone Waters UK & Ireland to create a national out-of-home (OOH) advertising campaign for its new brand L’mon, from the makers of Volvic, a zesty range of sparkling drinks, produced in the UK. Launching end of July, Impero was tasked to deliver an engaging and disruptive OOH campaign […]
Subway and Above+Beyond have launched a new campaign reminding the world that you can always get exactly what you want at Subway. The campaign, which will run across the UK & Ireland, kicks off with a TV ad which depicts the set of a Subway commercial being interrupted by a group of masked invaders to shut […]
On Saturday June 29th, public service provider, Dublin Bus, celebrates the people who made Pride in Dublin possible, the older LGBTQ+ generations, with a new activation, ‘The Long Road to Pride’. Working with creative agency ROTHCO, part of Accenture Interactive, Dublin Bus decided to bring together people, young and old, from the LGBTQ+ community to […]
Demonstrating the power of natural resources, ROTHCO and Allied Irish Bank announce the tour of an incredible new book, ‘10 | The Book That Grew’. In an initiative to support Irish agriculture and farming, the book has been grown entirely from grass. In a world’s first, every page, every word, and every diagram in this […]
ROTHCO, part of Accenture Interactive, has created a new commercial ‘The Power of Doing’ for Allied Irish Banks (AIB) which marks the next chapter in the brand’s ‘backing doing’ platform. Directed by multi-award-winning Irish director and animator Johnny Kelly, out of Antidote, the ad follows the story of Casey, a ruby red suitcase who has […]
ROTHCO, part of Accenture Interactive, have created a short online film for energy provider, Electric Ireland to promote its involvement in the charity walk Darkness into Light. The film explores the story of an extraordinary couple who turned a devastating personal event into a worldwide movement for hope. Directed by Zak Razvi, the intimate short […]
One of Ireland’s most creatively awarded advertising agency, Boys+Girls, partnered with Trinity College Dublin to launch the University’s first major philanthropic campaign in its 400 year history. Boys+Girls developed the strategy and creative platform for ‘Inspiring Generations’; a series of events and media which harness the past and present achievements of the university, and the successes […]