Independent global media advisors, MediaSense’s Media 2020 study, finds media transformation has been accelerated due to COVID-19, with brands having to work in more integrated and consumer centric ways, however agency models are still lagging behind clients’ expectations. This latest industry-leading Media 2020 report surveyed over 100 global marketers consisting of CMOs and Directors, providing a barometer for […]
- Experts from ISBA, Accenture Interactive, GSK, Merkle Periscopix Creative Equals and Marketing Week join CAN to make a stand against advertising abuse - Award-winning creative director and former marketer of the year amongst leaders who have joined The Conscious Advertising Network - Head of Conscious Advertising Network to speak at UN convention on hate crime
The Conscious Advertising Network (CAN) today announces the appointment of six experts from the creative industry to join the battle against advertising abuse. Leaders from ISBA, Accenture Interactive and GSK are among the powerhouse that now forms part of the leadership team at CAN, whose ambition it is to confront ethical issues in the communications […]
Ebiquity, a leading, independent, marketing and media consultancy, has announced the appointment of Debbie Morrison as Managing Director, Global Partnerships and Events, based within its London office. Debbie brings extensive experience working with leading brands to solve a wide range of pressing industry challenges. She has spent over 29 years advising ISBA members on a […]
GambleAware has appointed creative agency M&C Saatchi to develop a new safer gambling advertising campaign. Broadcasters and gambling industry groups drew up proposals for a major responsible gambling advertising campaign to run for two years, with a budget of £5-7 million per year. The government welcomed this initiative, and the charity GambleAware was invited to […]