Ebiquity appoints ISBA’s Debbie Morrison

Ebiquity, a leading, independent, marketing and media consultancy, has announced the appointment of Debbie Morrison as Managing Director, Global Partnerships and Events, based within its London office.

Debbie brings extensive experience working with leading brands to solve a wide range of pressing industry challenges. She has spent over 29 years advising ISBA members on a range of issues including marketing transformation, media and marketing best practices, agency contract and fee negotiations, agency search and selection, and relationship evaluation.

In her new Ebiquity role, which starts early January 2019, Debbie will lead Ebiquity’s collaborations with key trade bodies, as well as facilitate client events, roundtables, and other key client forums to ensure Ebiquity’s clients have access to the latest industry best practices and solutions. Debbie will report to Christian Polman, Ebiquity’s Chief Strategy Officer, and will work closely with Ebiquity’s practice and market leaders.

Debbie Morrison, Director of Consultancy & Best Practice, ISBA said: “I am absolutely delighted to be joining Ebiquity. Having spent many years steeped in the advertising industry at ISBA, I know the value of having an independent, trusted partner on your side. Ebiquity is absolutely on the pulse of key issues brands are facing, delivering marketing effectiveness and digital attribution modelling, driving transparency in media, in-housing digital media and content, and much more. I look forward to working with our clients, helping them to keep on top of the issues and solve their complex challenges.”

Christian Polman, Chief Strategy Officer, Ebiquity says: “We are delighted to welcome Debbie to Ebiquity at such an interesting time for our clients and the industry. Her impressive expertise and industry perspective will be highly valuable to our clients, and we look forward to welcoming her to the global Ebiquity team.”

Source: Ebiquity

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