Jack Daniel’s launches new global “Make it Count” campaign

By on    Advertising, Latest, Marketing  

Jack Daniel’s is launching a new global creative campaign: “Make it Count.” This is a new approach for the 154-year-old brand as it celebrates the people who drink it Launching with a new ad - ‘First Timers’ - celebrates the brand’s global audience and showcases the Jack Daniel’s fans who decide to live boldly and try something they’ve always wanted to do Created by creative agency, Energy BBDO, the :20 film will premiere in the UK on Monday 12th October and run across TV & VOD, whilst being supported by nationwide out of home, digital, social and influencer activity

Jack Daniel’s launches new global “Make it Count” campaign

Jack Daniel’s, the world’s most valuable spirit brand, is launching its first truly global creative campaign, “Make it Count”. The campaign showcases a new way of thinking for the 154-year-old brand that celebrates the people who drink it. Launching in the UK on Monday 12th October, the new ‘First Timers’ ad will air on ITV at 8.45pm, […]

Can Alcohol Brands Truly Drive Purpose and Serve a Greater Good?

By on    Features, Latest, Marketing, Media, PR  

Can Alcohol Brands Truly Drive Purpose and Serve a Greater Good?

Many brands often believe they have a responsibility to serve a purpose which reaches beyond their business objectives. According to Havas’ Meaningful Brands research, three-quarters of people feel the same way, expecting their chosen brands to make a positive contribution towards wellbeing and quality of life. Brand purpose has many definitions, but in its basic […]