The London Standard launches as a premium publication with high impact campaign

The London Standard launches as a premium publication with high impact campaign

Today (26 September) marks a new era for The London Standard as it repositions as a premium weekly publication, celebrated by a powerful out of home campaign across the capital. The launch campaign will feature over seven hundred roadside and digital screens strategically positioned in iconic London locations, including over 30 of JCDecaux’s iconic roadside […]

Nurofen partners with JCDecaux UK for the launch of its first 3D Out-of-Home activation on Transvision

Nurofen partners with JCDecaux UK for the launch of its first 3D Out-of-Home activation on Transvision

The pain relief brand is running the first national 3D OOH campaign on JCDecaux’s Transvision screens in rail stations across the UK, the first national 3D OOH campaign with media planning and buying from Zenith UK and creative from McCann. Nurofen launches its new 3D Out-of-Home Nurofen Express campaign in partnership with JCDecaux UK, the […]

OLIVER partners with young Londoners on youth-led #NoPicNoVote campaign, ensuring young voters don’t miss their chance to vote in the London Elections on 2 May.

OLIVER partners with young Londoners on youth-led #NoPicNoVote campaign, ensuring young voters don’t miss their chance to vote in the London Elections on 2 May.

Driven by a group of young Londoners, the in-housing specialist agency OLIVER has co-created a pan-London OOH campaign – supported by JCDecaux Community Channel – to ensure younger voters are aware of the need to bring voter ID when voting in the London Elections on 2 May 2024. Young Londoners identified the need for a […]

House of St Barnabas launch new campaign ‘Homelessness is’ to show the alarming gaps in public understanding of homelessness.

House of St Barnabas launch new campaign ‘Homelessness is’ to show the alarming gaps in public understanding of homelessness.

Unsuitable housing and temporary accommodation is a growing issue in the UK with over 104,510 households living in these conditions, according to the latest government data*. The ‘Homelessness Is’ campaign by House of St. Barnabas brings to light the hidden forms of homelessness affecting people across London, by hero’ing the stories of individuals and activists […]

Kinetic partners with Viktor&Rolf fragrances to launch experiential OOH campaign

Kinetic partners with Viktor&Rolf fragrances to launch experiential OOH campaign

Visitors to The National History Museum’s annual ice-skating rink will find themselves immersed in a fragrant ‘little London’ wonderland when its doors open on 19th October. In celebration of Viktor&Rolf’s iconic fragrance Flowerbomb, the brand has joined forces with Kinetic, Wavemaker, and JCDecaux UK, to launch this experiential campaign. The enchanting fantasy world will feature three […]

UK OOH Industry Rolls Out Reinvigorated Missing People Campaign

UK OOH Industry Rolls Out Reinvigorated Missing People Campaign

The UK OOH advertising industry is coming together to support the charity Missing People and resurrect the national digital OOH campaign to run weekly appeals. Originally launched in July 2012, the renewed digital OOH campaign will be rolling out nationwide across transit, city centre, and roadside locations. The new initiative is organised by digital OOH […]

National Rail launches its first dynamic DOOH Railcard campaign

National Rail launches its first dynamic DOOH Railcard campaign

As the summer holidays approach, National Rail, the definitive source of customer information for all passenger rail services available on the National Rail network, has launched its first ever dynamic digital out-of-home (OOH) campaign to promote its range of Railcards. After working with Blue 449 and OOH and location marketing specialist Posterscope, the dynamic digital […]

Unicef uses Twitter to mark World Water Day with interactive #H20Filter push

Unicef uses Twitter to mark World Water Day with interactive #H20Filter push

Unicef France has created a unique interactive Twitter campaign titled #H20Filter to mark World Water Day (22 March). As part of its wider ‘Water Challenges’ initiative, the charity wants to raise awareness around the fact that many individuals around the world are unable to access clean water. As such, it’s created a Twitter tool which allows individuals […]