JFK Unsilenced – Marketing Communication News

Rothco Scoops Cannes Grand Pirx for ‘JFK Unsilenced’ at the 2018 International Festival of Creativity

By newsroom on June 20, 2018 Agency, Cannes Lions Special, Events, Latest, Marketing, PR

At the 2018 Cannes Lions International Festival of Creativity, Rothco, part of Accenture Interactive, captured the Creative Data Grand Prix for its artificial intelligence(AI)-led campaign ‘JFK Unsilenced’ for The Times / News UK & Ireland. The win marks its seventh Lion all week, spanning four categories. The campaign used specialised AI technology to create the […]

The Times and ROTHCO use AI to unsilence JFK to make greatest speech never made

By newsroom on March 16, 2018 Innovation, Latest, Marketing, Media

ï»¿ï»¿ The Times have commissioned creative agency, ROTHCOÂ to celebrate the legacy of JFK in the lead up to the end of the centenary of his birth. On March 16, they release â€˜JFK Unsilencedâ€™, a campaign that uses specialist AI technology, to recreate the speech the 35th US president was meant to make in Dallas, on […]