krow promotes Annie Fox to ECD, Aileen Ross to Group Head of Strategy and Matt Watts to Group Head of Planning in new management line-up that also includes Darryl George as Deputy ECD
Agency krow London has installed a new management line-up, promoting the former Deputy ECD Annie Fox to ECD and ex-Planning Director Matt Watts to Group Head of Planning. The move also sees Aileen Ross, the agency’s multi-award-winning Planning Director – who has been the lead planner on the DFS business for eight years – promoted […]
The latest animated adventure sees more real DFS sofas miniaturised
krow, part of the MISSION Group reveals the latest animated campaign for DFS, created in collaboration with multi award-winning independent studio Aardman. Once again, much loved inventor Wallace and his long suffering dog Gromit get into a tangle in the brand new ad, but all is saved with the arrival of a DFS seating solution that is […]
Furniture retailer DFS is launching its first Christmas brand campaign from krow, part of The MISSION Group. A reflection of the timeless celebration of Christmas, in the fantasy animated world of Wallace & Gromit. The campaign – its second featuring Aardman’s Wallace and Gromit – features the two much-loved characters taking Wallace’s new invention, the “Ewe-phonia,” carol […]
The many lives of a family sofa – from toddler playground to home office to dog bed – feature in a new ad campaign from sofa and furniture expert DFS, promoting its new durable fabric called Resilience. The campaign was created by independent agency krow London. A 20-second television ad shows kids, pets and a […]
DFS, the UK’s largest sofa retailer and manufacturer, is launching Halo Luxe – an exclusive high-quality leather range of sofas and chairs. The campaign, called ‘The Art of Luxury Leather’, has been made by independent creative agency krow. To convey the sheer pleasure of touching a Halo Luxe piece, the film at the heart of the […]
