The Scotsman rebrands to Scotswoman with female driven news agenda to mark International Women’s Day

By on    Latest, Marketing, Media, PR  

The Scotsman rebrands to Scotswoman with female driven news agenda to mark International Women’s Day

The Scotsman will undergo a one day re-branding to mark International Women’s Day on March 8. The Johnston Press-owned publication announced that it will be re-named ‘The Scotswoman’ and will feature an editorial mix which “celebrates as well as analyses the social, economic, cultural and political achievement of women.” The content for the special edition […]

Johnston Press launches new ad campaign to mark arrival of The Scotsman’s new look

By on    Advertising, Latest, Media  

Johnston Press launches new ad campaign to mark arrival of The Scotsman’s new look

Johnston Press has marked the arrival of its revamped Scotsman title which a new ad campaign featuring a specially commissioned poem by renowned Scottish poet Billy Letford. The six-figure ‘Louder’ ad campaign will promote the redesigned newspaper as well as the new website and app. It will use many of the traditional advertising platforms such […]