SKYY Vodka Is Official Launch Brand for Mindshare’s LGBTQ Private Marketplace
Welcome to a new age of digital censorship—one that’s being unintentionally supported by the way advertisers buy media. As marketers seek to protect their brands from appearing in the wrong environments, today’s brand safety technology has inadvertently diverted media dollars from LGBTQ publishers and journalists through keyword exclusion lists. The context: Advertisers have hundreds to […]
The Independent is launching a subscription-driving campaign, focused on championing the need for reliable, agenda-free journalism at a time of great political uncertainty. The campaign, delivered by behavioural communications agency HeyHuman, will culminate at The People’s Vote Let Us Be Heard March, where thousands are set to take to the streets to demand a second […]
Fake news, fast news and filter bubbles are big challenges within todays media landscape. They all create a narrower, twisted view of our world and have led researches to warn against growing prejudice in our societies. The solution, they say, is unbiased and well-researched journalism. In order to create awareness of the growing prejudice in […]
Latest figures revealed by the World Media Group (WMG), a strategic alliance of ten of the world’s leading international media brands, demonstrate the growing ‘premium’ effect that is boosting the performance of ad campaigns when viewed within a high quality, trusted editorial environment. Independent analysis from SaaS analytics and measurement firm, Moat, demonstrates that premium […]
The BBC World Service is tendering for media planning and buying agencies to join its roster and operate around the world following its launch of 12 new language services. In 2016 the BBC announced it had received Government funding for the launch of 12 new language services across Asia, Africa, the Middle East, Serbia and […]
Lissted, the influencer discovery and real-time Twitter filtering platform, has published in-depth research into the comparative retweet performance of male and female UK politics journalists during the 2017 General Election campaign period. The research found male UK politics journalists received 4.3x more retweets from influential Twitter users compared to their female colleagues, and 4.9x more […]
Guardian News & Media unveiled a new platform that will allow people from around the world to submit their content directly to Guardian journalists. GuardianWitness, in partnership with EE, will build on the Guardian’s groundbreaking model of open journalism to crowdsource content from around the globe by enabling users to share videos, pictures and text […]
