More marketers to pull back on X (Twitter) ad spend than ever before – Kantar

More marketers to pull back on X (Twitter) ad spend than ever before – Kantar

YouTube emerges as marketers’ favourite ad platform for 2024, Amazon and TikTok come out top among consumers and Netflix revealed as an advertising darling Kantar, the world’s leading marketing insights and analytics company, has found that marketer confidence in X (formerly known as Twitter) declined significantly in the past year, driven by brand safety concerns […]

Britain’s next top product is…

10,000 consumers vote for the most innovative consumer products of 2021

Britain’s next top product is…

Product of the Year has today announced the UK’s most innovative products of 2021, with the winners chosen by 10,000 UK consumers. Unilever, Premier Foods, Danone and Procter & Gamble, picked up multiple awards along with other household names and pioneering newcomers. These were just a handful of the 34 winners of the UK’s largest […]

10,000 UK Consumers Reveal Why They Choose The Products They Choose…

10,000 UK Consumers Reveal Why They Choose The Products They Choose…

More than one-third of UK consumers (35%) choose products that have a positive impact on their health and wellbeing according to new research conducted by Product of The Year – the UK’s biggest survey of product innovation. Conducted in October 2019 by the world’s leading research group Kantar, more than 10,000 UK consumers have revealed the most important […]

Netflix’s ‘Lost in Space’ unveils Google smart-speaker adventure

Netflix’s ‘Lost in Space’ unveils Google smart-speaker adventure

Netflix is promoting its “Lost in Space” reboot with a new interactive audio adventure on Google’s smart speakers: The “Lost in Space” audio game encourages participants to help key characters of the show after their spaceship crash-lands on an unknown planet. The audio adventure, which lasts between 5 and 6 minutes, features a branched narrative […]