After years since the launch of the first “Share a Coke” successful campaign in Latin America, with names on the cans, Coca-Cola and Wunderman Thompson Brazildecided to go further and bet once again on creativity applied to packaging. With the aim of spurring a movement where teenagers mainly will be able to use the cans or bottles as […]
The film is part of a series of actions for the brand’s commitment to the fight against racism
The contribution in the fight for diversity and women empowerment is part of Avon’s DNA, and constant listening processes and studies have resulted in the acknowledgement that we need to do more. With this in mind, Avon begins this journey by making the commitment to repair historical injustices with important internal goals, such as hiring […]
Initiative is part of the company’s campaign #VamosCuidar and reinforces actions for Pink October, a month of awareness about the world’s most common type of cancer in women
Johnson & Johnson Consumer Health, the consumer goods division from the world’s largest healthcare company, has made available on Instagram a special filter that helps with breast self-care as a way to help on the diagnosis of the type of cancer most common in women worldwide. With this technology, the mobile display becomes a mirror […]
Genocide Targets wants to draw attention to the high number of deaths among the black population in Brazil
Coronavirus will contaminate a large portion of the population, disrupt production chains and plunge economies into unprecedented chaos across the planet. In Brazil, this gruesome outlook will be even greater among the black population that is massively at the base of the Brazilian social pyramid and is the target of murders or abandonment that lead […]