After a competitive pitch process, KFC has appointed Mindshare as its new UK media-buying agency. KFC’s incumbent agency, Blue 449, have worked with the business for over 15 years, during which the brand has become embedded in UK culture and enjoyed enormous growth. Meg Farren, CMO of KFC in UK & Ireland said: “Our partnership with […]
KFC is giving people the third degree in a hilarious new campaign in the UAE. Produced along with Ogilvy and Electric Lime Films, the object of the six dramatic Confession films is none other than the irresistible KFC. After being interrogated in a mysterious office, each one of the characters solemnly comes clean about their […]
KFC, in collaboration with their digital agency Iris, have released a limited edition run of cross-stitch patterns to celebrate all things handmade. The new campaign is to highlight KFC’s hand breaded chicken, available every day in restaurant. Cross-stitch has quickly become the latest trend that our nation is obsessed with, so we have looked to […]
KFC is the UK’s chicken champion. Whilst the nation may get distracted with other poultry on the upcoming big day (the 25th December, if you needed reminding), KFC uses the festive period to remind the Great British Public that chicken is on offer for the other 364 days of the year. Turkey can have […]
KFC, in partnership with Mother London, is launching KFChill – a fun way to be mindful in the run up to Mindfulness Day on 12th September. It aims to encourage fried chicken fans to enjoy that moment of calm away from their hectic days. Our lives are full of stress and clutter. With KFChill […]
Members of KFC’s loyalty scheme, the Colonel’s Club, are in for a treat as they are invited to celebrate the upcoming Royal Wedding with an exclusive ‘Kentucky Fine China’ bucket. The Colonel’s Club is KFC’s innovative national loyalty scheme, serving over 800 restaurants in the UK with unique rewards and offerings. The bucket is the latest […]
China has become the first nation to embrace facial recognition technology to authorise digital payments following an innovative play by Alibaba to ease queues in local KFC restaurants. The so-called ‘smile to pay’ service has been introduced in the city of Huangzhou as part of a trial with the chicken chain to boost the customer […]
MarComm News’ Hit Parade brings you our selection of the “hit” projects of the month. The highlights for August 2017 include social, design, advertising and digital projects: 1) Kind Words Ringback Tone by GS Caltex GS Caltex wanted to decrease the stress level of employees in call centers. Customer abusive comments are something that everyone knows but no […]
Blending virtual reality with real reality, KFC is using VR technology to demonstrate how to make Original Recipe fried chicken in an entirely unique, hands-on and modern way. “The Hard Way – a KFC Virtual Training Escape Room” is designed as an escape room where Colonel Sanders gives his trainees hints and clues along the way […]
KFC has employed mobile location technology to promote its new burrito product range, targeting consumers close to stores with relevant messaging in order to drive an increase in foot traffic into its branches. The campaign, run in partnership with location specialists xAd and media agency Blue 449, ran for three months and used a combination […]