Premium instant noodle brand Kabuto has released a new range of noodle pots specifically for kids, with design by branding agency B&B studio. The new design – which sees shorter noodles delivered in brightly-hued, smaller-scale pots with milder flavours – builds on B&B’s original DBA award-winning brand identity for Kabuto, which saw the challenger scale […]
Global branding agency BrandOpus has created an exciting new kids innovation; Rowse Wonder Bees with long-term client partner Rowse to change children’s perceptions of honey. Despite breakfast being the biggest occasion for honey consumption, it features in less than 2% of children’s breakfasts. However, this is rapidly changing, driven by the growing consumer need for […]
Tooth decay is the most common oral disease affecting children and young people in England. With this in mind, GSK is introducing its latest innovation in the kids’ oral care category; new Aquafresh Advance for 9-12 year olds, to support parents in maintaining healthy teeth throughout their child’s dental development. Aquafresh Advance toothpaste has been […]