McCoy’s unleashes ‘The Beast’ in new ENGINE Creative campaign for KP Snacks

McCoy’s unleashes ‘The Beast’ in new ENGINE Creative campaign for KP Snacks

ENGINE Creative’s latest campaign for McCoy’s crisps introduces “The Beast,” a demanding creature whose cravings can only be satisfied by the extreme flavours of McCoy’s.  McCoys1 from ENGINE on Vimeo. Directed by Blinkink’s Joseph Mann, the series of ads are set in everyday scenarios in which a person snacking on some disappointing very plain crisps unleashes a furry […]

BMB Launches £1.5m ‘Bare Bear Snack’ Campaign for Pom-Bear

BMB Launches £1.5m ‘Bare Bear Snack’ Campaign for Pom-Bear

BMB agency has launched a fun UK campaign for Pom-Bear that lets parents know the bear-shaped snacks are free from gluten, artificial flavouring or colours – and clothes. The £1.5m campaign positions Pom-Bear as the ultimate innocent snack for kids free from nasty ingredients, and adds humour to the message by bringing the bears to […]

BMB reveal the truth behind Space Raiders with hoaxed alien crash landing

“The truth is out there… it tastes of pickled onion”

BMB reveal the truth behind Space Raiders with hoaxed alien crash landing

BMB London has created an online video campaign for Space Raiders, the much-loved crisp brand owned by KP Snacks. The 90-second film is shot to resemble leaked government footage capturing an alien crash landing and the subsequent alien autopsy. The film retains its authenticity right until the final moment when a Space Raider is pulled […]