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Home»Posts tagged with»La Primitiva

Proximity Madrid unveils new campaign for Loterías y Apuestas del Estado’s Joker

By newsroom on November 15, 2018   Advertising, Latest, Marketing  

Proximity Madrid unveils new campaign for Loterías y Apuestas del Estado’s Joker

Joker is a game run by the State Lotteries Agency (Loterías y Apuestas del Estado) associated with La Primitiva, the main feature of which is that one in five gets a prize. To spread the word about La Primitiva Joker, creative agency Proximity Madrid, used two characters created for La Primitiva: Mr Fate and his secretary. […]

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