Reiss unveils its AW19 push on London’s Piccadilly Lights following strong sales in the first half of the year

Reiss unveils its AW19 push on London’s Piccadilly Lights following strong sales in the first half of the year

British brand Reiss announces a partnership with London’s world-famous advertising space Piccadilly Lights to launch its Autumn/Winter ’19 advertising campaign, following very strong sales for the first half of the year. For the 26 weeks to 3 August 2019, total group sales grew by +23.7% to £102.9m (2018: 83.2m) and like for like sales in […]

The People’s Moon and Ocean Outdoor mark the 50th anniversary of the first moon landing on the Piccadilly Lights

The People’s Moon and Ocean Outdoor mark the 50th anniversary of the first moon landing on the Piccadilly Lights

The Piccadilly Lights in London marks the moment the Apollo 11 landed on the Moon on Saturday, July 20 in an interactive collaboration presented by Landsec, digital out-of-home (DOOH) operator Ocean Outdoor and The People’s Moon. The historic mission is showcased with a visual spectacle, which combines user generated visuals provided by the public and an historical film […]

Victoria Beckham marks London Fashion Week debut with showcase on Landsec’s famous Piccadilly Lights

Victoria Beckham marks London Fashion Week debut with showcase on Landsec’s famous Piccadilly Lights

In a UK media first, luxury fashion brand Victoria Beckham presents content celebrating the designer’s debut London Fashion Week show on Landsec’s spectacular Piccadilly Lights advertising screen this week (September 10-16). The showcase forms the centrepiece of the brand’s 10th anniversary show which celebrates a decade in the fashion business. The digital out of home […]

Landsec’s Piccadilly Lights joins Pride in London Parade with first ever audio-synched campaign

Landsec’s Piccadilly Lights joins Pride in London Parade with first ever audio-synched campaign

Landsec’s Piccadilly Lights, the world’s most famous advertising screen, joined Pride in London for a colourful celebration including the first ever audio-synched campaign.  Ahead of the Parade, a sequence featuring LGBT+ community members and Pride images provided by Getty Images, dominated the full motion display.   Adding to the party atmosphere was the first ever […]

London’s Iconic Piccadilly Lights Are Switched Back On

London’s Iconic Piccadilly Lights Are Switched Back On

The world-famous Piccadilly Lights were switched back on this week (October 26) after a nine month period of renovation. A spectacular display of colours, which were sponsored by members of the public as part of a fundraising campaign for Barnardo’s, was the first image to appear on the new screen. Landsec, the owner of Piccadilly […]