Following the launch of MyMcDonald’s Rewards, one of the UK’s largest rewards programmes, McDonald’s and its agency partners have launched a multi-channel campaign, ‘More Rewarding McDonald’s Moments’. The campaign celebrates the arrival of the MyMcDonald’s Rewards, a loyalty programme that earns you one point for every penny you spend at McDonald’s, making every single McDonald’s […]
For the Queen’s Platinum Jubilee Pageant, McDonald’s and its creative agencies deliver multi-channel campaign giving a regal twist to its iconic brand marks
‘One’s Lovin’ It’: McDonald’s celebrates the Queen’s Jubilee with a royal makeover
SOBHANI RETAINS ROLE AS CHIEF CREATIVE OFFICER OF LEO BURNETT LONDON
Chaka Sobhani Elevated To Global Chief Creative Officer of Leo Burnett
Leo Burnett has announced that Mark Tutssel, executive chairman of the network, is retiring after a 34-year career with the company. He will be staying on until the end of June and will work with Nick Law, chief creative officer of Publicis Groupe, and the Leo Burnett Global Creative Council to ensure a smooth transition, […]
Samsung is the official sponsor of the Tel Aviv Marathon – Israel’s biggest sports event of the year. It has been for a number of years and true to a tradition started in 2017 with the “Samsung Gaming Marathon”, it has decided to use that occasion to do good. So in 2019 it is launching […]
McDonald’s, has appointed Starcom, a Publicis Groupe agency, as its media partner in the market. The review for media planning and buying services took place between October and December 2018. In addition to Starcom, Publicis Groupe’s agency, Leo Burnett has been a creative partner of McDonald’s in Russia for the past 11 years. Vladimir Tkachev, […]
MarComm’s Magnificence is a series where we highlight Magnificent individuals from the Marketing, Design, Advertising, and Communications industries. In this magnificence list, we are spotlighting those individuals in the branding and creative industries who have pushed boundaries and inspired others through their unique work in both design and advertising. Without further ado, here are our […]
Leo Burnett London has won Butlin’s creative account after a competitive pitch. The agency’s task is to drive consideration of the brand by getting families excited about just how much Butlin’s and a break at the Great British seaside has to offer. This coincides with a continuous investment plan from Butlin’s, which has been designed […]
We Are Social Paris has launched the purr-fect tribute to ten great ad men through history, including Bill Bernbach, Sir John Hegarty and Maurice Saatchi, by recreating their image in feline form. The agency has launched an Instagram campaign starring Georgie the cat, @georgie_the_time_traveler_ which is owned by the agency’s art director Jean-Francois Balle. In the series […]
Kellogg’s iconic Coco Pops characters get a bombastic 2018 refresh in new pan-European spots by up-and-coming production studio Piranha Bar. Led by Digitas and Leo Burnett in London, the new spots envisage a bolder and richer take on Coco the Monkey and his arch nemesis Croc, the dastardly crocodile. The flagship commercial depicts a swash […]