Miller Lite Unveils New Creative Platform, “Legendary Moments Start with a Lite,” Starring Christopher Walken

Miller Lite Unveils New Creative Platform, “Legendary Moments Start with a Lite,” Starring Christopher Walken

Miller Lite’s 2026 campaign encourages fans to socialize in person and introduces the Damp January Club Making plans is easy. Keeping them? Not so much these days. Miller Lite is stepping in to help make getting together feel a little easier—and a lot more worth it. Enter “Legendary Moments Start with a Lite,” the brand’s […]

Leo Chicago Channels Iconic Vacation Family Spirit for Walgreens’ “Holiday Road” Campaign

Leo Chicago Channels Iconic Vacation Family Spirit for Walgreens’ “Holiday Road” Campaign

The campaign launches today, November 17th, across streaming audio, TV, OLV, OTT, and social media, running through December 26th. The hero :30 spot follows vacation movie franchise parody family through a rapid-fire series of holiday mishaps—from a squirrel jumping onto dad’s hat during tree shopping to battling tangled lights, carving a bone-dry turkey, and a […]

Tillamook Settles the Great Grilled Cheese Debate with Limited-Edition “Butternaise” Product Launch

Tillamook Settles the Great Grilled Cheese Debate with Limited-Edition “Butternaise” Product Launch

The internet has long been divided: should you use butter or mayonnaise to achieve the perfect grilled cheese crust? Now Tillamook is ending the debate once and for all with an innovative product launch that I thought would be of interest. Launching today on National Sandwich Day (November 3) and available for purchase on November 6, the […]