Godrej Appliances says #LetsStartRight by making environment friendly choices and the world will ‘Thank You’

By on    Advertising, Latest, Marketing  

Godrej Appliances says #LetsStartRight by making environment friendly choices and the world will ‘Thank You’

According to the State of India’s Environment (SoE) 2018, India stands at the bottom of the Global Environment Performance Index (EPI) rankings, which is an alarming situation. Whenever we think about the consequences of our actions we tend to overemphasise the negative aftermath of the choices we make. Of course, this information helps one make […]

Godrej Appliances takes its #LetsStartRight forward, with another dialogue starter film on Women’s Day

By on    Advertising, Latest, Marketing  

Godrej Appliances takes its #LetsStartRight forward, with another dialogue starter film on Women’s Day

‘Change begins at home’. What better category to start this conversation than Home Appliances? With its latest International Women’s Day campaign, Godrej Appliances fights subtle gender stereotypes by effortlessly marrying the philosophy of ‘Things Made Thoughtfully’ with the hashtag #LetsStartRight. The film by Creativeland Asia, show a seemingly progressive household, that agrees with the mainstream […]