Ignis Grabs Some Lipton Ice Tea Sunshine this Summer

By on    Agency, Latest, Marketing  

Ignis Grabs Some Lipton Ice Tea Sunshine this Summer

Ignis has been appointed by Britvic to develop an activation campaign for Lipton Ice Tea this Summer. The ‘Grab Some Sunshine’ campaign will include Festival activations, product sampling and a nationwide shopper marketing push. As part of the initiative, Lipton has partnered with Festival organiser Superstruct to activate at their Truck, Kendal Calling and Victorious […]

Lipton Brews New Marketing To Make Hot Tea Cool

By on    Advertising, Latest  

Lipton, the pioneer and innovator of tea for over a century, is putting the spotlight on their iconic black tea to encourage consumers to “Drink Positive” in 2013. As part of this effort, the brand today unveiled a new national advertising campaign for its classic black tea, a first in over 20 years. The multi-channel […]