Startup, Pure Rush Soap, Taps Some Big Names to Launch New Irreverent Campaign Highlighting Commitment to Ethical Values

Startup, Pure Rush Soap, Taps Some Big Names to Launch New Irreverent Campaign Highlighting Commitment to Ethical Values

Startup Pure Rush Soap brings in family friend Mark Wenneker to help them get their brand off the ground. Wenneker pulled in a few friends himself, including Hungry Man’s Dave Laden, content creation studio Logan, comedian Andrew Donnelly, and Amalgam’s Ned Wallroth. At the core of the campaign lies Pure Rush’s unwavering commitment to transparency and […]

Lexus Races Real IS Hybrid On Virtual Track

Lexus Races Real IS Hybrid On Virtual Track

http://www.youtube.com/watch?v=slETbZ7FIs0 A mashup of video game, online promotion and Formula racing is the basis of a new Lexus online film and broadcast ad effort called “Trace Your Road,” in which an F1 driver attempts to drive a virtual track in a real Lexus IS Hybrid. As he drives around in a gigantic airplane hanger, the […]