Software firm Capture Expense has launched a photography-led OOH campaign to celebrate and sympathise with finance managers – the poor souls who have spent their working lives burdened by expenses. The B2B work, running across the TFL network and online across the UK, shows that finance managers aren’t naturally boring – but they’ve just been trapped […]
Frida, the mum and baby care brand, founded by Chelsea Hirschhorn, is launching its Frida Uncensored campaign to break down the walls of censorship surrounding women’s health in the UK. The campaign includes a paid casting call and a new uncensored women’s health resource platform, all of which is supported by a month-long OOH and guerrilla marketing campaign […]
London Black Taxis are iconic. The taxi itself and black taxi drivers are part of the fabric and of the history of London. Gett brings the black taxi experience into the modern age, with an app that connects Londoners with the iconic black cabs. It’s a convenient way to bring the reliability and safety of […]
Pepsi debuts its newest integrated campaign ‘The Sweetest’, asking soda fans “What’s Sweeter” as it tests its new, zero sugar Strawberries ‘N’ Cream and Cream Soda flavours against the sweetest everyday items. Pepsi’s ‘The Sweetest’ campaign centres around an innovative new AI tool that can detect something’s sweetness factor. As a world’s first, Pepsi developed […]
No pack of DREAMIES™ treats are safe as hundreds of cats claw across billboards as part of a new out of home (OOH) and social campaign, showing the lengths cats will go to get their paws on the irresistible treats. London streets, including Kingsland Road and Shoreditch’s Quaker Street, are under attack by gangs of […]
Experiential out-of-home created by AMV BBDO promotes the new Whole Body Deodorant in the UK This week, the world’s No.1 antiperspirant and deodorant brand Sure (also known as Rexona, Degree, Shield) is launching a sniffable billboard which allows passersby to get a whiff of the new Whole Body Deodorant as it launches in the UK. AMV BBDO, […]
Publicis London, in partnership with nicotine-free portable aromatherapy diffuser Ripple+, has launched a new campaign to raise awareness about the dangers of illegal vapes. Launching today, the aim is to educate people who regularly use illegal vapes on the harmful ingredients and toxins they contain – including lead. While 5.6 million adults in the UK vape, 11% […]
HSBC UK today announced the launch of its new campaign to showcase its enhanced HSBC Premier banking proposition. Everything’s Premier, created by VML UK, is HSBC UK’s most ambitious integrated campaign to date for the UK and highlights how a Premier account transforms everyday banking into an exceptional experience, offering unprecedented access to premium services […]
ARK Agency has partnered with ethical nutrition and supplement brand DR.VEGAN® to launch the bold and awareness-driven ‘Gut Punch’ campaign. Tackling the gut health crisis head-on, the campaign highlights the shocking reality that 60% of Brits struggle with gut health issues.1 The striking creative execution includes a visceral visual metaphor of a fist in intestine […]
JCDecaux has unveiled its vision to install 1,000 new data-driven digital screens in London at an event held for clients and partners in central London with speakers including: Jean-François Decaux, Co-Chief Executive Officer, JCDecaux SE, Chris Collins, Co-CEO, JCDecaux UK and Emma Strain Customer Director at TfL. Headline announcements include: Investment to make Out-of-Home the […]