Lumen Research hires new General Manager for North America and EMEA Head of Sales

Lumen Research hires new General Manager for North America and EMEA Head of Sales

Lumen Research, the leader in attention measurement, has appointed Scott Linzer as GM North America and Josh Barnett as Head of Sales, EMEA, as growing numbers of businesses around the world turn to its ground-breaking eye tracking technology to measure the impact of their campaigns.  Scott will spearhead the expansion of Lumen’s business in the […]

Havas Media Group Becomes First Agency Network to Implement Attention Data into Planning Tools on a Global Scale 

<strong>Havas Media Group Becomes First Agency Network to Implement Attention Data into Planning Tools on a Global Scale </strong>

Today, Havas Media Group (HMG) furthers their industry-leading attention capabilities with the expansion of Converged – the agency network’s proprietary global identity-based audience planning platform – with two bespoke tools that harness the power of attention to deliver meaningful media experiences. HMG is the first agency network to implement attention data into planning tools on […]

Lumen Research and Avocet combine forces to drive a new category in attention

<strong>Lumen Research and Avocet combine forces to drive a new category in attention</strong>

Lumen Research, the leader in attention measurement, has announced that it is to merge with Avocet, the two combining to become Lumen. This formalises a long-standing partnership between the two companies, bringing together Lumen’s industry-leading panel and Avocet’s scaled advertising technology. The merger positions Lumen as the industry’s leading attention-measurement platform with the technological and […]

Gamers Spend Twice As Long Viewing Intrinsic In-Game Ads Compared To Other Digital Channels, Reveals New Research From Lumen and Anzu

New research shows in-game ad campaigns drive extremely high levels of attention, with players viewing in-game ads for 2.9-seconds vs. Lumen’s 1.5-second benchmark

Gamers Spend Twice As Long Viewing Intrinsic In-Game Ads Compared To Other Digital Channels, Reveals New Research From Lumen and Anzu

The world’s most advanced in-game advertising platform Anzu.io, and Lumen Research, an attention technology company, have today revealed collective results from research carried out together across a series of mobile and PC campaigns over the past 12 months, examining the power of attention within intrinsic in-game advertising. The study used Lumen’s cutting-edge eye-tracking technology to […]

New Partnership Between TVision and Lumen Research Brings Cross-Platform Attention Metrics to Brands in the UK and US

In conjunction with Lumen, TVision set to expand its panel to the United Kingdom

New Partnership Between TVision and Lumen Research Brings Cross-Platform Attention Metrics to Brands in the UK and US

TVision, the company measuring every second of TV and CTV viewer engagement, and Lumen Research, a leading attention measurement company, announced a formal partnership to bring cross-platform attention measurement to US and UK customers. TVision is developing a UK-based, opt-in panel to measure person-level TV viewing and engagement. When combined with Lumen’s digital measurement, this […]

Invibes’ Interactive Display formats are generating attention more effectively versus comparators, 
Lumen UK study finds

“Invibes delivers attention by giving consumers advertising experiences they actually want, whilst proudly supporting robust journalism.” – Caroline Lidington, Managing Director - UK, Invibes Advertising

Invibes’ Interactive Display formats are generating attention more effectively versus comparators, <br>Lumen UK study finds

Invibes’ Interactive Display formats are generating attention more effectively versus comparators, 
Lumen UK study finds