Inskin Media partners with Lumen Research to offer predictive attention estimates

Independent assessment proves the impact of Pageskin formats, providing advertisers with accurate assessments of campaign impact

Inskin Media partners with Lumen Research to offer predictive attention estimates

Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has been working with Lumen Research to generate objective attention estimates for its formats, in order to provide advertisers with accurate and predictive data about campaign performance. Inskin formats deliver exponentially higher attention – 15 x or more – compared to standard display ads, […]

Research proves high-impact digital display ads generate an amplification effect for standard media

Research proves high-impact digital display ads generate an amplification effect for standard media

New research released today by Inskin Media and Lumen Research using a large-scale audience eye-tracking study has proved that high-impact formats, such as pageskins, can help draw consumers’ eyes to standard formats for longer. The UK study, in partnership with Mindshare, carried out 3,160 eye tracking experiments and revealed that, within a browsing session, standard display […]