“Invibes delivers attention by giving consumers advertising experiences they actually want, whilst proudly supporting robust journalism.” – Caroline Lidington, Managing Director - UK, Invibes Advertising
Invibes’ Interactive Display formats are generating attention more effectively versus comparators,
Lumen UK study finds
High impact formats drive up to 72x more attention than standard display, as report confirms the importance of premium formats in driving attention to digital advertising
Eye-Tracking Study Confirms That High Impact Formats Outperform Standard Display
New Ozone Study Demonstrates Clear Link Between Quality Of Attention To Content And Quality Of Attention To Accompanying Ads
Independent assessment proves the impact of Pageskin formats, providing advertisers with accurate assessments of campaign impact
Inskin Media, which specialises in multi-screen, high impact digital brand advertising, has been working with Lumen Research to generate objective attention estimates for its formats, in order to provide advertisers with accurate and predictive data about campaign performance. Inskin formats deliver exponentially higher attention – 15 x or more – compared to standard display ads, […]
New research released today by Inskin Media and Lumen Research using a large-scale audience eye-tracking study has proved that high-impact formats, such as pageskins, can help draw consumers’ eyes to standard formats for longer. The UK study, in partnership with Mindshare, carried out 3,160 eye tracking experiments and revealed that, within a browsing session, standard display […]